SortStack #2985 — 2034-08-11

By price · Order from cheapest to most expensive.

1. One standard LEGO brick, on average $0.10

   LEGO bricks are molded to a tolerance of four thousandths of a millimeter — and bricks made in 1958 still click with bricks made today.

2. A pair of white Nike Air Force 1 sneakers $110

   Released in 1982 as a basketball shoe, the Air Force 1 still sells millions of pairs a year — virtually unchanged in design for four decades.

3. An Xbox Series S console $349

   Microsoft has long sold consoles near or below manufacturing cost, betting on game sales and subscriptions to make the profit.

4. A new Rolex Submariner at retail $10.8K

   For years the waiting lists were so long that used Submariners sold above new ones — an inversion almost unheard of in luxury goods.

5. Thirty seconds of advertising time during the Super Bowl $8M

   In 1967, a Super Bowl ad cost about $42,000. Brands now spend millions more on celebrity talent and production than on the airtime itself.

6. Lucasfilm and the Star Wars franchise, when Disney bought them $4.1B

   George Lucas took much of the 2012 payment in Disney stock and has donated billions toward education — Disney recouped the price within a few films.

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