SortStack #1844 — 2031-06-27

By price · Order from cheapest to most expensive.

1. A pair of Apple AirPods Pro $249

   AirPods alone generate more revenue than Spotify, Twitter, and Shopify each did when analysts ran the comparison — earbuds as a Fortune 500-scale business.

2. A whole wheel of Parmigiano Reggiano cheese $1.3K

   Italian banks accept Parmigiano wheels as loan collateral — one regional bank keeps hundreds of thousands of wheels aging in climate-controlled vaults.

3. The median home in San Francisco $1.3M

   San Francisco is only about 121 square kilometers — smaller than Walt Disney World in Florida — which helps explain the brutal housing math.

4. New Kim, the world's most expensive racing pigeon $1.9M

   A Chinese buyer won the 2020 auction for the Belgian hen. Pigeon racing's huge prize purses in China have turned top breeding birds into seven-figure assets.

5. Thirty seconds of advertising time during the Super Bowl $8M

   In 1967, a Super Bowl ad cost about $42,000. Brands now spend millions more on celebrity talent and production than on the airtime itself.

6. Lucasfilm and the Star Wars franchise, when Disney bought them $4.1B

   George Lucas took much of the 2012 payment in Disney stock and has donated billions toward education — Disney recouped the price within a few films.

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