SortStack #1102 — 2029-06-15

By price · Order from cheapest to most expensive.

1. An iPhone Pro at launch $999

   The components inside an iPhone cost Apple roughly half the sticker price — the rest covers R&D, software, marketing, and famously healthy margins.

2. A French Bulldog puppy from a breeder $4.5K

   Frenchies can't swim and most can't give birth naturally — nearly all are delivered by C-section — yet they became America's most popular breed.

3. A new Rolex Submariner at retail $10.8K

   For years the waiting lists were so long that used Submariners sold above new ones — an inversion almost unheard of in luxury goods.

4. Paul Newman's own Rolex Daytona, sold at auction $17.8M

   The watch was a gift from his wife, engraved 'Drive Carefully Me.' Its 2017 sale made it the most expensive wristwatch ever auctioned at the time.

5. Constructing the Burj Khalifa, the world's tallest building $1.5B

   It was renamed at the last minute for the president of Abu Dhabi, whose emirate bailed out Dubai during the 2009 debt crisis — it was to be called Burj Dubai.

6. The International Space Station $150B

   Often called the most expensive object ever built, the ISS has been continuously inhabited since the year 2000 and orbits Earth about sixteen times a day.

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