SortStack #997 — 2029-03-02

By price · Order from cheapest to most expensive.

1. An Xbox Series S console $349

   Microsoft has long sold consoles near or below manufacturing cost, betting on game sales and subscriptions to make the profit.

2. A new Rolex Submariner at retail $10.8K

   For years the waiting lists were so long that used Submariners sold above new ones — an inversion almost unheard of in luxury goods.

3. A Lamborghini Urus SUV $240K

   Ferruccio Lamborghini built tractors first and started making supercars after Enzo Ferrari allegedly insulted him. The Urus is now the brand's best-seller.

4. A Bugatti Chiron Super Sport $3.9M

   Bugatti reportedly loses or barely breaks even on each hypercar once development is counted — parent companies treat them as rolling brand advertisements.

5. Paul Newman's own Rolex Daytona, sold at auction $17.8M

   The watch was a gift from his wife, engraved 'Drive Carefully Me.' Its 2017 sale made it the most expensive wristwatch ever auctioned at the time.

6. The production of 'Pirates of the Caribbean: On Stranger Tides' $379M

   It remains among the most expensive films ever made — partly due to star salaries and shooting on water, which filmmakers consider a budget black hole.

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