SortStack #52 — 2026-07-31

By price · Order from cheapest to most expensive.

1. An iPhone Pro at launch $999

   The components inside an iPhone cost Apple roughly half the sticker price — the rest covers R&D, software, marketing, and famously healthy margins.

2. The cheapest new car sold in America, a Nissan Versa $17K

   The sub-$20,000 new car is nearly extinct in the US — in 2019 there were over a dozen models under that line; now essentially one remains.

3. A top-spec Tesla Cybertruck $100K

   At its 2019 unveiling, the 'unbreakable' armored glass windows cracked twice on stage when hit with a metal ball — Tesla's stock dipped the next day.

4. A Lamborghini Urus SUV $240K

   Ferruccio Lamborghini built tractors first and started making supercars after Enzo Ferrari allegedly insulted him. The Urus is now the brand's best-seller.

5. A Bugatti Chiron Super Sport $3.9M

   Bugatti reportedly loses or barely breaks even on each hypercar once development is counted — parent companies treat them as rolling brand advertisements.

6. The Pink Star diamond, sold at auction in Hong Kong $71.2M

   A previous buyer defaulted after bidding $83 million, forcing a re-auction — the 59.6 carat stone took two years just to cut and polish.

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